Promote Your Brand Using Instagram Marketing

Instagram is one of the most popular social media sites, and there are more than 25 million companies across the world, using Instagram to promote their business. Also, there are more than 200 million Instagram users who at least visit one business profile every day.

Therefore, for companies, the social media strategy of promoting businesses on Instagram is proving to be successful as the user engagement is high, the customers are brand loyal, and companies can achieve real business goals.

So if you are planning to promote your business through Instagram, then here is a small guide for you on how to get started with Instagram for business.

Step 1: Get An Account

If you have a personal Instagram account, you can convert it into a business account or create a brand new Instagram account by going through these simple steps.

1. Download the Instagram app.
2. Now open it and click sign up.
3. Add your email address and click next.
4. Now add username and password and fill all the relevant information click done and have a personal Instagram account ready.
5. After creating a personal account, go to the profile icon.
6. Click the three lines icon and tap settings.
7. Click on the switch to the business profile and then continue.
8. Add all the necessary contact information and tap done. Now you have an Instagram business account.

Step 2: Create A Compelling Instagram Strategy

• Create an Instagram strategy– First thing first, before creating an Instagram strategy, define your target audience. Determine your existing buyers and check the analytics available on other social media channels. This will help you learn about your followers. Once you have identified your target customers, you can think about their requirements.
• Set goals and objectives– define your goals, as it will help you stay on track. It will also allow you to focus on all your efforts to achieve business objectives. Your goals should be specific, measurable, attainable, relevant, and, finally, timely. Set goals and objectives that lead to focus on the right performance metrics, which means that your goals should align to all the four stages in the customer journey i.e., awareness, engagement, conversion, and customer and commit to a regular posting schedule by identifying the best time to post on Instagram.

Step 3: Optimize Your Profile

In the step1 above, you mentioned some necessary profile information. Now its time to optimize this information and your profile to get the best result.

• Tweak your bio- your Instagram bio tells your visitors about you and your brand. It is only 150 characters but needs to be compelling for the visitors. For creating a useful Instagram bio, you can use your brand voice to convey your personality, clickable hashtags, emojis, and use correct spacing and line breaks.
• Optimize your profile picture- you can use your brand’s logo as the profile picture and upload it at 320×320 pixels. Also, make sure your profile pic is fully visible in this size and shape.
• Complete your profile-fill in your username and name wisely. Include your real brand name and use the same username on all other social networks. This makes it easier for fans to search and find you. Also, don’t forget to add an organic clickable link that is linked to your website or a current campaign page.
• Use Instagram business profile features for your advantage-Instagram provide various functions for business profile such as contact information, where you can add your email id, phone number, or physical address through which your fans can easily connect with you. It includes call-to-action buttons, which allows users to take necessary actions such as buy products, book an appointment, etc. you can easily add a call-to-action button by clicking on the edit profile and the contact options then add an action button.

Step 4: Share Great Content With Your Users

• Create a visual identity for your brand- for the success of your business; it is necessary to have a recognizable business identity. Use consistent colors and filters and an overall aesthetic, which is easy to spot.
• Take great pictures- add great pictures of your product or services. For great photos, you can use natural light that makes colors more vibrant and pictures more beautiful to look at. Avoid harsh rays to take pictures and try different angles to take the picture and choose the best angle.
• Edit your photos- edited photos make your brand aesthetic and images recognizable. You can add additional filters or use a different color palette to select the pictures as per the requirements.
• Tell great stories through Instagram stories- millions of people use Instagram Stories every day, and most of them get attracted to a brand after seeing the stories. You can add compelling original stories that have a beginning, middle, and an end. You can also use a call-to-action button at the end of the story to convert the views into business success.
• Write compelling captions- captions can make your photos meaningful; it makes your followers think, laugh, and connect with the brand. However, develop a clear brand voice to create compelling captions.

Step 5: Grow And Engage Your Audience

• Follow and engage with relevant Instagramers– a community which is relevant to your brand already exists on Instagram you simply need to find them, and the easiest way to do this is to get connected with people and brands they already follow. Monitor hashtags and comment on appropriate posts and follow the people who take part in these discussions.
• Use the right hashtags– hashtags make it easy to find your Instagram content. You can also create your own branded hashtags that embodies your brand.
• Respond to comments and mentions– for the success of your Instagram campaign; you cannot ignore any comment or mention that includes your brand. If you give appropriate replies, the users feel motivated, and they continue engaging with your brand.
• Work with Instagram influencers– you can work with an Instagram influencer who has a broad base of followers and who might be interested in your brand.
• Promote your account on other channels– if you have a good number of followers in other social networks, you can be aware of them about your Instagram account. Also, make it easy for them to reach your Instagram profile.
• Use Instagram ads to reach a broad audience– apart from using the organic ways of reaching the customers; you can also use Instagram ads to attract non-organic customers also. Instagram ads include call-to-action buttons that allow the users to take action straight from there instead of going through the steps of reaching your website.
• Run an Instagram specific campaign– these campaigns can help you achieve goals more quickly. You can run an awareness campaign to increase visibility, promote sales using shoppable Instagram posts, or collect user-generated content with a brand hashtag.

Step 6: Measure Success And Make Adjustments

You can track the results of every post, ad, and story with the help of analytics tools or conduct the A/B test to learn what works for you and whatnot.

By following the above steps, you can hail your own Instagram strategy and put it into action. You need expertise or prior knowledge to start a successful Instagram business account.

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