The Role of Trendy #Hashtags to Drive Traffic More in SMM

The days of relying solely on Google for answers are over. Did you know that 15% of consumers are now turning to platforms like Facebook and Twitter for their queries? Social media marketing services India is on the rise, and #HashtagMarketing is more important than ever!

An Introduction of Hashtags and Their Relevance for Social Media Marketing

More than a symbol, a hashtag (#) is your key to unlocking a wider audience. Tagging your posts with relevant hashtags doesn’t just categorize your content—it also boosts its visibility to attract the right people and drive more engagement.

Understand the Purpose of Hashtags

Hashtags are essentially digital bookmarks. When someone clicks on a hashtag, they're transported to a page filled with posts that use the same tag — a curated collection of content on a specific topic.

Now you might think that the more hashtags you use, the better, right? Wrong. Overdoing your hashtags can actually backfire, causing your posts to look cluttered and spammy. Too many hashtags can also distract users from your main message and make it harder for them to find and engage with your content.

So choose only hashtags that resonate with both your content and your audience. Think about what your audience is interested in and use hashtags that match their interests. By being strategic about how you use hashtags, you can get more followers and build buzz around your brand at the same time.

How to Find Effective Hashtags for Your Brand

Research your audience

When a hashtag starts to trend on social media platforms, it means that hundreds of thousands of users are talking about it! This can be a huge opportunity for your brand especially if you're trying to reach a lot of people.

But there's a catch. Big companies and famous influencers often use these popular hashtags, making it harder for a smaller business like yours to compete.

So how do you __? Focus on your specific audience. Who are the people you want to reach? What do they like? What do they care about? When you know this, you can use hashtags that they'll actually see and connect with.

Example: If you're a local coffee shop, don't just use #coffee because your post will get buried in 175 million other posts (and growing). Instead, try less viral hashtags that might appeal to your audience, like #localcoffee, #coffeeshopvibes, or #supportlocal to connect with people who love your neighborhood and appreciate small businesses.

Analyze your competitors

Your competitors are probably using hashtags, too. Watch what they do to learn how to reach the same people. Pay attention to how often they use certain hashtags and how customers respond.

Example: Let's say you're a new vegan restaurant in San Francisco. You could check out the hashtags used by other vegan restaurants in the area. If you see that #veganSF or #veganSanFrancisco are popular, those could be good options for your posts!

Utilize industry-specific hashtags

Using hashtag tools to keep an eye on what people are talking about and what hashtags are popular in your industry. Are there any big topics or themes that are getting a lot of attention? Perhaps you can use them to connect with your audience in a more meaningful way. The point is to understand the broader conversations happening in your industry so that you can use hashtags to add value to the discussion and reach people who are truly interested in what you have to say.

Example: If your industry is experiencing a boom in sustainable products, use hashtags like #sustainability, #ecofriendly, or #greenliving to tap into that trend and reach a wider audience.

How to Create Unique and Memorable Hashtags

Simply using hashtags won’t boost your visibility on social media — you have to use them correctly to maximize their benefits.

Keep it short and simple

It’s often better to use short and memorable hashtags rather than lengthy ones. Take inspiration from the #BlackOutTuesday during the Black Lives Matter movement — it was concise and powerful, perfect for conveying solidarity and protest effectively. Also, avoid overloading your posts with too many hashtags. One to three well-chosen ones will have much more impact than a clutter of tags.

Use relevant keywords

Select hashtags that are straightforward and likely to be searched. Stay away from obscure or overly clever tags that might go unnoticed. Focused, specific hashtags tend to perform better than generic ones that tend to disappear in the vastness of social media.

Create a branded hashtag

Develop a unique hashtag for your brand to foster a sense of community and inspire user-generated content with content marketing agency India. This hits two birds with one stone: It helps accumulate all related posts in one searchable thread and enhances user engagement with your brand.

Include numbers or emojis

Incorporate numbers or emojis to make your hashtags more appealing and noticeable in a crowded social media feed.

Use location-based hashtags

Are you targeting local audiences? Include geographical tags to attract potential customers in specific areas.

Check for existing tags

Before you finalize a hashtag, check whether it's already in use to avoid confusion and make sure that your message remains distinct.

How to Work with Hashtags on Various Social Media Sites (Twitter, Facebook, Instagram, etc.)

Facebook

Using too many hashtags on Facebook can seem unprofessional and might irritate your audience. It's generally best to stick to one or two relevant hashtags. It’s easy to find appropriate hashtags for your posts on FB — simply type a keyword into the search bar and see what’s frequently used.

Instagram

For Instagram Stories or Reels, use around ten relevant hashtags. On regular IG posts, you can use up to 30 hashtags, though you may not need to use the full allowance. Go for variety. A mix of popular, location-based, niche, content-related, and branded hashtags typically works best!

Pinterest

Pinterest hashtags are no longer clickable due to spam issues, but they still hold a lot of value (especially for business accounts). Using specific and relevant hashtags may still help your pins get discovered by your target audience,

TikTok

TikTok uses hashtags to categorize content correctly and connect it with relevant videos. With 4,000 characters for your captions, you can experiment with different words and phrases. Trending hashtags change often, so keep an eye on the 'Discover' page to stay up-to-date!

LinkedIn

Use one to three hashtags with your LinkedIn posts to expand your content's visibility beyond your immediate network.

Threads

When you type a “#” in your post, Threads automatically generates a tag card that displays topics related to the one you're tagging, complete with a post count that helps you understand how popular or saturated a topic might be. Instead of traditional hashtags, these tags turn into blue-inked hyperlinks, making them more prominent and clickable!

How to Assess the Performance of Your Hashtag Campaigns

Always take the time to monitor the effectiveness of your hashtags using analytics, and experiment with different tags to see which ones bring in the best results. Important metrics to track include:

• Reach: How many people see your content?

• Engagement: How do people interact with it?

• Conversion: Does it lead to actions?

• Brand awareness: Is your brand more visible?

• Audience growth: Are you gaining followers?

Conclusion

Want to use hashtags for social media marketing but are not sure where to start? Konvert Klicks can help you analyze trending hashtags relevant to your niche and put together a targeted campaign that brings in real results.

‍