Step-by-Step Beginner's Guide to Set-up Facebook Campaign

Maybe you have heard someone say that advertising on Facebook does not work. Some other bloggers even decided to close their channel on Facebook because it did not bring quality traffic. But the truth is that more than 1 million advertisers are spending millions on Facebook Ads, so there must be a reason for this.

In digital marketing, there is nothing written in stone. It is a new and very changing world. Today some voices question content marketing and advocate a paid traffic strategy. Today, networks like Facebook have already become a mass medium, where people spend more and more time.

Therefore, today we want to talk to you about why you should be on Facebook and get started on this social network as an advertiser.

Creating your advertising account in FB Ads –

However, to start advertising on Facebook, you need to account as a Facebook user. Once you have an account, you can configure your account as an advertiser at this link or through the menu on your account’s left. First, you must fill in the business account’s necessary information in this form, selecting in the upper menu “account settings.” This information will be used for billing, so it should be as accurate as possible, and you should include your tax information. This information cannot be changed later, be careful!

Next, you must go to the billing section of the top menu and enter your payment information. You will see a screen where all the billing information will appear, the campaigns you have running with their amount, the payment method, and you can also set the limits for your campaigns. The most important thing is that you set up a payment method. Setting the limits is designed if someone manages your account, and you want to make sure that they do not spend more than what is established.

Types of ads on Facebook according to objectives –

Before creating your first campaign, you must understand the different types of ads that you can do on Facebook. There are up to 11 types of campaign objectives on Facebook. Let’s review the most relevant:

• Traffic for your website and conversions: This ad is designed to direct traffic to your website.
• Lead capture is currently only available from mobile and allows you to attract potential customers.
• Promote your page: These types of ads are focused on getting likes to your page.
• Promote your posts: Promoting your pos allows you to reach new audiences, generate traffic to your website, and get more followers.
• Get installs of your app and promote its use: a Facebook app has become one of the leading players in the online advertising space.
• Promote local business and events: These ads seek to attract people to your physical location.

Facebook Pixel –

Before starting any campaign, you must create the pixel that will allow you to measure the campaigns and do retargeting. The pixel is nothing more than a tracking code to measure the effectiveness of your campaigns. To create it, you have to go to the “Tools” menu and select “Pixels” It will take you to a welcome screen. You assign it a name, and that’s it. Next, access the pixel panel through the same previous menu and click on “see pixel code.” You must copy the code and insert it on your website.

Facebook audiences –

Defining who your customers are is a crucial phase for the success of your campaigns. With over a billion users with a Facebook account, it is critical to include only those potentially interested in your product. Therefore, the key to advertising on Facebook is to achieve good segmentation, and in this sense, this platform offers you great possibilities.

On Facebook, there are two large audiences to which you can send your advertising: users who already know you, and users who don’t know you. It is essential to differentiate these two audiences because the campaigns and messages should be different for each one.

So, to create audiences, you must select “Tools/audiences” from the menu. Once in the panel, choose to Create an audience and determine what type of audience you want: Custom, Similar, or Saved.

Campaign settings –

Facebook campaigns are structured in three levels: campaigns >> ad groups >> ads. The campaign is nothing more than a form of grouping to organize advertising better.

The only attribute of the campaign is the goal you want to achieve with it. The next thing is to define the information about the budget, the start and end dates of the campaign, and the ad format. Then you choose if you want to pay CPC or CPM and if you want Facebook to automatically calculate the auction price or you want to set it manually.

Finally, there is an exciting option to define if you want your ads to be shown 24 hours a day or if you want them to only be during certain hours. Finally, at the last level, we have the ads. At this level, what is involved is to make different variants of headlines, texts, images to test which one works best.

Creating your first ad –

After creating the campaign and ad group, you are ready to make your first advertisement. The information to configure the ads may vary slightly depending on the campaign objective you choose. The first thing you have to do is select the image, being able to create ads.

The composition of the texts is one of the keys to the success of Facebook ads. Depending on the type of ad, you must compose up to three types of segments for your advertisement. Additionally, you can use a button with a call to action.

As you fill in all the information, you will be able to see on the right how the ad is going to be displayed and some other options. There are currently five options – in the main news section of the PC’s, in the main news section of mobiles, in the right column of the PC, on Instagram, and in the audience network. Once saved, the ad must be approved by Facebook.

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