Increase Conversions with Proven Ways to Optimize Your Facebook Ads

Are your ads delivering the results you need to justify your company’s investments in Digital Marketing?

Producing valuable content and making it available for free through Landing Pages is an excellent way to generate Leads, attract the right people to your business, and facilitate sales. However, many startups find this task difficult and sometimes time-consuming.

Even so, companies that are starting to use the internet to generate business can accelerate results and get ahead of the competition, especially in a competitive market.

Paid media is a way to shorten that path and get to the right Leads faster. Many entrepreneurs have achieved good results in sponsored campaigns on Facebook, currently the world’s largest social network and ideal for generating demand.

What are Facebook Ads?

Facebook Ads is a robust media system that offers plenty of formats and segmentation for companies to advertise within the social network.

Do you know those posts that appear on your timeline with a gray subtitle written: “sponsored”?

It is content promoted within the platform and which was driven by this fan page. The Facebook ad platform offers different formats and business objectives for those who advertise, from likes on the page, generation of Leads to confirmation of presence at events.

Why Promote through Facebook Ads?

Advertising on Facebook Ads is a way to increase your company’s reach on the social network and generate more business with a highly customizable and controllable investment.

Advertising on Facebook allows your company to reach people who have not yet liked your page. Some advantages of advertising on Facebook Ads are – get your potential customers quickly, catch the audience’s attention, and analyze results.

Facebook Ads for Better Conversion

To increase the generation of leads and business opportunities, many companies turn to paid media, mainly due to the ease and speed with which the results appear.

Facebook Ads are accessible to anyone who wants to start advertising their product or service. Now we’ll bring you some proven strategies to learn how to make a Facebook ad and get a higher return on investment.

Test Everything About the Campaign

“Testing” is an integral part of any project. From new software, application to marketing strategy, and social media campaigns, testing it before launching is necessary.

Do you know that full-proof marketing actions fail due to a lack of testing? However, the errors could have been avoided with simple tests. In paid media, the loss is even more significant, as it means wasted money.

The golden rule is always to confirm that the user will reach the goal you have designed for the campaign. Before placing an ad on the air or increasing the Facebook Ads budget, think about the whole strategy and what will happen after lead clicks on your publication.

Facebook Pixel codes – have you installed it?

“If you can’t measure, you can’t manage.” If you apply them after your campaign is life, it will be more challenging to know which one performed better and improve it.

So start with the Face book pixel. We should install a remote code on our website to get enough information to perform marketing actions. Based on the list of people who visited your site, the network will search for more people with a similar profile, expanding your ads’ audience.

If you install pixel codes on your pages, it helps increase results, and on the other hand, it decreases the cost per lead.

Perform A/B Tests Constantly

In your ad set, test two versions for the same advertisement. The variant part is worth changing a single aspect: the image or the text or the call-to-action or the format. That way, you’ll be sure what made a difference for your audience and will be able to replicate the learning in the next ads.

Don’t make Acquisition the Primary Goal of Your Strategy

Metrics such as several page views, Twitter followers, Facebook likes, YouTube views, etc. are usually impressive, but they are generally good for the ego in practice. But do these numbers help you to determine sales? The only thing that brings the maximum result is by closing the deal.

Everything else is cost. In Facebook Ads, some companies focus a large part of the budget on acquiring fans to increase the number of likes on the page. Focus the ads on “conversions,” as this is a strategy that will have a financial impact, either immediately or indirectly.

Use Custom Audience Targeting Options

The personalized audience is created from the list of your existing customers. It will allow you to target your ads to them on Facebook, Instagram, and the Audience Network. To create one, you need to upload a list of customers so that Facebook can compare your data with existing user information.

You can use your custom audience to reactivate your existing customer base when deciding to launch a new product, service update, or any other unique feature that your current customers are interested in desperately.

Don’t try to sell to an audience that doesn’t know you.

‍