How to Target New Admissions using Facebook Ads?

How to Target New Admissions using Facebook Ads?

College student offers a great demographic to many companies. While many college students don’t have the Liberty to enjoy high incomes when compared to the other demographics, they represent one of the largest growing demographics worldwide.

In fact, as per the data, a 37% increase was seen in the number of college students in the US since 2000. The stats include about 21 million students enrolled in universities and colleges during the recent School year of 2014.

This rapid increase in students offers a great opportunity for various online businesses. At universities or colleges with a good athletic department, School logo merchandise and sports affiliated apparel are the most commonly sold items.

Even if one is not selling school-themed merchandise or product, college students are a valuable target on the internet due to the fact that they are well versed with online technology.

Fortunately, given the advancements the online marketers have now to largest PPC at platforms, namely Facebook and Google AdWords, which allows the market is to target the add to the students of a specific University present in a particular geographic region to extract the benefits from the college property.

Targeting the Facebook Ads the Right Way

Hack #1 – Make a detailed digital marketing strategy

Facebook has become one of the largest social networking platforms used by almost every college student to communicate. Even though the site is open to the public, college students continued to compromise a major Facebook user base segment.

Thus, making the social networking platform a great tool for your business that can be used to market products to college students.

In fact, there are numerous advertising campaign creators on Facebook, which can be adjusted to connect with students of a specific college. But how can you target an ad on Facebook? Check out the details here-

Facebook Ads Optimization

Designing the Ads

Here is a simple and clear process that can be used for designing the ad-

  1. First of all, you need to login into your Facebook account.
  2. Now, on your Facebook News Feed, search for the “Create an Ads option”. You can find it present beside the Sponsored heading.
  3. Press on the green “Create an Ad” button
  4. You need to select the destination you want the users to go to when they click on the Facebook ad.
  5. Choose between Sponsored stories on Facebook Ads. Sponsored stories on one side will offer more distribution for the Newsfeed stories and can easily be linked to any page. At the same time, Facebook ads on the other side are meant only for the pages hosted on Facebook and distributed when a viewer’s friend has posted a piece of information relevant to your ad.
  6. Now, besides the “Destination Tab” heading, look for a drag-down option and click on it. This will determine the type of page your ad will appear.
  7. You need to now enter all the information of the title and body of the ad.
  8. Finally, click on the “Browse” button to add an image from the hard drive. The image you choose will be the one that will be displayed with your ad.
Content Creation for Schools

Targeting the Right Audience

Once you have done designing your ad, you need to target it in the right direction for better results. Here is the process for the same-

  1. Type or enter the location you want your Facebook ad to be displayed. You can choose according to city, state, or zip code
  2. Select the dropdown box that is present on the “Demographics” heading to decide the ages of the user you want to see the ad. It is always best to choose between 18 to 25 years for college students.
  3. Enter interest, if any, you want to target. Type details into the textbox present under the interest heading.
  4. Click on the “Show Advanced Interests” option.
  5. Finally, go to the “Education and Work” heading and from there select the option “In College.” Type in the name of the college, graduation years of the student you want to target through your Facebook ad.

Campaign and Budget

Here is the last thing you need to follow-

  1. Decide and enter a name for your Facebook advertising campaign
  2. You need to decide the amount from Budget (USD) you are willing to spend on your Facebook ad
  3. Now, choose if you wish to set you budget per day or for ads lifetime, click on the drop-down box present beside the Budget (USD)
  4. Now click on the “Review Ad” button to review all the information about your Facebook ad.
  5. Once you are done reviewing all the information, click on the “Publish Ad” button to start with your Facebook ad campaign.

Conclusion-

The process of creating a Facebook ad campaign can undoubtedly be lengthy but can bring you desirable results. However, if you wish to simplify things, you can connect with a professional for help.

Konvert Klicks can be the perfect choice for your Facebook ad campaign. The company’s professionals are highly skilled and experienced in developing the right campaign that can bring positive results for your business.

Further, as the charges are affordable, you need not burden yourself.