College student offers a great demographic to many companies. While many college students don’t have the Liberty to enjoy high incomes when compared to the other demographics, they represent one of the largest growing demographics worldwide.
In fact, as per the data, a 37% increase was seen in the number of college students in the US since 2000. The stats include about 21 million students enrolled in universities and colleges during the recent School year of 2014.
This rapid increase in students offers a great opportunity for various online businesses. At universities or colleges with a good athletic department, School logo merchandise and sports affiliated apparel are the most commonly sold items.
Even if one is not selling school-themed merchandise or product, college students are a valuable target on the internet due to the fact that they are well versed with online technology.
Fortunately, given the advancements the online marketers have now to largest PPC at platforms, namely Facebook and Google AdWords, which allows the market is to target the add to the students of a specific University present in a particular geographic region to extract the benefits from the college property.
Facebook has become one of the largest social networking platforms used by almost every college student to communicate. Even though the site is open to the public, college students continued to compromise a major Facebook user base segment.
Thus, making the social networking platform a great tool for your business that can be used to market products to college students.
In fact, there are numerous advertising campaign creators on Facebook, which can be adjusted to connect with students of a specific college. But how can you target an ad on Facebook? Check out the details here-
Here is a simple and clear process that can be used for designing the ad-
Once you have done designing your ad, you need to target it in the right direction for better results. Here is the process for the same-
Here is the last thing you need to follow-
The process of creating a Facebook ad campaign can undoubtedly be lengthy but can bring you desirable results. However, if you wish to simplify things, you can connect with a professional for help.
Konvert Klicks can be the perfect choice for your Facebook ad campaign. The company’s professionals are highly skilled and experienced in developing the right campaign that can bring positive results for your business.
Further, as the charges are affordable, you need not burden yourself.