Improve Your Rankings with Mobile-First Indexing

In November 2016, Google announced its mobile-first index strategy because they were trying to solve some problem. According to this strategy, Google ranking system that was earlier based around the desktop will now be found around mobile phones. They brought this change because more and more people have started using mobile phones for their everyday transactions, such as purchase and sales; they have also begun using Google on their mobile devices to scan through websites.

Now the real problem is that many sites out there are not compatible with mobile devices hence are not available on mobile screens. Therefore their visibility on a mobile phone is zero, and they are not getting more customers. Thus it becomes necessary to get a mobile version of the websites to increase their visibility and ranking.

At Konvert Klicks, our expert team is striving to design the website that is mobile friendly as well as desktop-friendly to provide you with the best of both the worlds.

Let’s take a deep dive into the mobile-first indexing concept and see how it is creating value for your business.

What is mobile-first indexing?

Mobile-first indexing means the way Google crawls and indexes the web pages of a website. Proceeding further, Google now looks at the mobile version of the web page instead of looking at the desktop version, which was traditionally used.

If your website’s mobile version is up-to-date and a user can easily scroll through your pages using his mobile phone, then Google will index your website, and this will result in a higher ranking on the search engine. If there are issues in the mobile version, then you may find difficulties in indexing and ranking of your website.

Why should we care about this update by Google?

All the people owning a website must consider this update because staying updated with Google will help their website get higher rankings and thus more business. Every day thousands of websites are being created and deployed. Hence, millions of websites compete to gain a higher position in Google and thus increase traffic.

All these websites offer products, services, or information, due to which they strive to achieve higher rank on Google. Having a mobile-optimized website shall help them rank higher on search engine pages and thus help make a vast customer base who will help earn more revenue.

How can mobile-first indexing improve ranking?

Lets first understand the difference between indexing and ranking. Indexing means the reading and storing of web page content by Google’s search engine indexing robot known as Googlebot. The robot saves the information in its index.

On the other hand, ranking is the process of evaluating the data stored in the index, and if the web pages match all the criteria, it ranks higher. For simple understanding, consider index as a huge library, and ranking is like the librarian providing recommendations based on the requirements.

Now lets come to the main topic of how indexing can improve ranking. If your website and its web page content have a mobile version, but it does not match the desktop version, then there shall be an issue in indexing, and thus ranking will be affected. If the mobile version of your has shorter content than its desktop version, then Google’s ranking factors will be applied to this shorter version.

Google will not consider the shorter version as valuable, and hence as per Google estimation, the rankings will take a dip. Therefore for better ranking, keep the information in your desktop version and the mobile version the same. Thus it will get better indexing and thus better ranking.

How to improve Mobile-first indexing?

Our experts at KonvertKlicks shall use a direct and straightforward approach to design a website that is mobile and desktop friendly. They shall abide by all the website designing guidelines and also all the recent updates by Google regarding mobile-first indexing and design the layout as required.

Some necessary steps they will be taking for it are mentioned below.

Use responsive design – to rank well on mobile-first indexing, it is necessary to keep a responsive design for your website, which means that the same design of your content is visible on desktop as well as mobile. Design the site so that it can fit the size of both the screens. Hence they will consider screen as well as mobile optimization of your website.

• Mobile optimization of content – we know that content is the king of any website, and its proper presentation in both the screens are necessary for its success. We will design your website’s content, keeping the mobile device in mind because now more people are using their smartphone to open your website than a desktop.
• Create a mobile-first strategy – for better indexing of your site while designing a strategy for your website, our team will keep in mind the mobile device first. We will have a plan that will revolve only around the mobile phone for better rankings.

If you are looking for a digital marketing agency that can very well consider Google updates while designing a website for your company, you can contact us directly and get the best quotes from our experts. Our experts shall discuss all your requirements and provide you with a beautiful website that will meet all your expectations.

‍