How To Build Your Business Through Facebook Marketing

How To Build Your Business Through Facebook Marketing

In the year 2020, Facebook is the most popular social networking site with millions of users logging in every day. It is an excellent platform for companies to expand their business.

Almost 1/7th of the world’s population is present on Facebook; thus, companies can take advantage of it. Therefore if you want your business’s content to reach a mass audience, Facebook is the best platform. But not everyone can take this advantage without the help of experts such as Konvert Klicks.

If you want to attract more customers, businesses need to attract and engage more visitors, take them towards your company’s website, and finally convert these leads or visitors into customers. Optimizing your Facebook presence could do all these, and Konvert Klicks will help you do that.

Tips And Tricks to Marketing on Facebook

1. Create a Company page on FB

Create a business page on Facebook that will represent your brand. Through your brand page, users can see updates from your news feed. This way, they will stay aware of your new stocks or services.

2. Create a vanity URL

After creating a business page, Facebook will randomly assign you a number and URL, but this is not enough. You need to create a recognizable vanity URL. A vanity URL shall help your page reach easily to the audiences.

3. Add a cover photo

Consumers are attracted to anything beautiful. Therefore add a highly appealing and attractive cover photo that matches your business profile. Also, optimize the cover photo to grab more attention.

4. Add a profile picture

Add an easily recognizable company logo as your page’s profile picture. A recognizable picture makes your brand easily found and liked. Set the pictures based on Facebook guidelines.

5. Optimize the “About” section

After arriving on a page, the “About” section is one of the first places people will look that will give them a brief about your page and business. Therefore optimize the preview section on the left side of the page make the best out of this Facebook feature.

6. Earn the “Very responsive to messages” tag

A page can only earn this tag after responding almost immediately to a Facebook message. If your response rate is more than 90% and response time is 15 minutes or less in the past seven days, you earn this tag. Such tag lets your users know that your business cares about the needs of its customers and listens to the. This way, customers build trust over your business page.

7. Add milestones

Mention on your business page the milestones achieved so far, such as awards, product releases, events, or some other accolades. Milestones accomplished to attract more consumers.

8. Call-to-action button

At the top of your Facebook page, you can add the call-to-action button. You can choose anyone from the seven pre-made button options and link it to your website. This way, a consumer can easily reach your products and services.

9. Create custom page tags

Business can create and leverage custom tabs, which are basically like landing pages within your Facebook page. The tabs are present at the top of your page, giving a specific path to your visitors to do what you want them to do.

10. Prioritize quality over quantity

Facebook’s algorithm filters out all the irrelevant and poor quality posts, and only high-quality posts are shown to the users. Therefore instead of overwhelming your customers with content, it is better to have good quality content that you publish once in a while. A Facebook marketer such as Konvert Klicks can help to pick relevant topics, writing delightful content, and posting compelling videos and images.

11. Post at the best time

Mention on your business page the milestones achieved so far, such as awards, product releases, events, or some other accolades. Milestones accomplished to attract more consumers.

12. Post the best content

content is still the king of social media marketing. Therefore post interesting, entertaining, relevant, and helpful content for your target audiences. You can also link your content with auto-post links to new blog content you publish.

13. Insert a self-explanatory Meta description

Facebook displays a brief description and an image when you post a link to Facebook, which it takes from page’s meta description. The meta description gives a gist about your page. Therefore insert a high quality and self-explanatory description about your page.

14. Format the images

For the success of your business page, don’t just post images for the sake of posting but format it properly before posting. Such images give your users the best experience possible. Therefore optimize your images before posting.

15. Post live videos

People like watching videos on Facebook; therefore, businesses can take advantage of it. Keep the quality of video high and use an extremely visually engaging content. The first few seconds are important, and users decide within these seconds, whether they want to see more or quit watching.

16. Use Facebook Insights

To measure and analyze your Facebook presence; you can use Facebook’s internal analytics too i.e., Facebook insights. The tools help you know how many people visited your page and how much time they spent there. It will help you understand which content is grabbing more attention and which is not.

17. Add FB Social Media Buttons to Website

Adding such buttons will help your visitors on your website connect with you directly on Facebook. It will also help spread your content and expand its reach.

There are some more tips and tricks that can make your Facebook business page a super successful model. You can take the services of Facebook marketers in this respect and avail the benefits of Facebook, which is now much more than a social media site. Contact our experts at Konvert Klicks and get directly in touch with them. They will take care of your entire Facebook marketing campaign.