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How to Build a Successful Content Marketing Strategy?

Written by Hemant Panchratan

February 28, 2019

Content Marketing

It is advisable that according to the updating trends, you revise your content marketing strategy. After all, competition is more than ever for every niche.

For a good content marketing strategy the first step to start making a smart content marketing plan, look for some fresh ideas, new and engaging headlines, and much more.

So, let’s move forward and know more about Content Strategy and how it is planned!

What Is Content Strategy?

The content strategy is usually referred to as the management of content, whether in written, visual, downloadable, etc. It is the most important part of your marketing plan that continually proves who you are and in which industry you are expertise.

You must’ve heard about the importance of content creation as it leads to the growth of your business, but it needs to have a well-planned design.

Now, moving further in this article, let’s know why marketers need a content marketing strategy.

Why Do Marketers need a Content Marketing Strategy?

Content marketing helps businesses in preparing and planning for reliable and cost-effective sources of website traffic and new leads. The more reliable the source the more leads and traffic you will generate.

These leads and traffic generated from your content will give you the versatility to experiment with other marketing tactics for generating revenue.

Plus, your content will help attract leads and help educate your target audiences and create awareness of your brand.

Now, let’s go in depth to learn more about how to create a content marketing plan.

How to Create a Content Marketing Strategy?

1. Define Your Goal

What’s your objective behind developing a content marketing plan matters. So, it is highly advisable to know your goals before you even think about beginning your planning, this way you’ll have an easier time in determining the best strategy according to your industry. Once the goal is set, you can take other plans into actions.

2. Conduct Buyer Persona Research

To develop a successful content marketing plan, you need to define your target audience first which is in technical terms known as your buyer persona.

Buyer Persona means knowing your target audience, which will help you in producing more relevant and valuable content that they themselves want to read.

Revisiting your audience using buyer persona and by conducting market research each year is an important thing for growing your audience.

Also, Read about content marketing trends to follow in 2019.

3. Do a Content Audit

If you’ve been in business for a while, you need to review your content for marketing efforts and the results from it for the past year. Figuring out what you can do creatively in the new year and setting new goals to outreach a large number of the audience can be considered as a content audit.

Technically, a content audit involves taking a look at the content on your website and judging its strengths and engagement power to prioritize your future marketing actions.

4. Choose a Content Management System

A few important parts of content management include content creation, content publication, and content analytics. You need to place all these things in a single place where you can plan, produce, publish, and measure your results. Choose your content management system wisely. Some of the best CMSs are WordPress, Drupal, Joomla, Magneto, Hubspot, etc.

5. Determine Types of Content you Want to Create

There are numerous ways and options out there for you to create your content. Some of the most successful content formats marketers are creating are as follows.


Types of Content Marketing:

  1. Blog Posts
  2. Ebooks
  3. Case Studies
  4. Templates
  5. Infographics
  6. Videos
  7. Podcasts
  8. Social Media

6. Publish and Manage your Content

You always have to remember that your marketing plan should go ahead of the types of content you’ll create. Your content managing strategy must cover and organize your content.

In fact, you can use various tools like an editorial calendar, to schedule your content and publish it on time.

Then, you can create a social media content calendar to promote and manage your content on various different sites belonging to the same industry.


We know there is a lot to do, and the work has just begun. And it’s high time, to grow a successful content marketing strategy. From the beginning of your content marketing plan to adding tools, managing content, etc. If you follow above-written steps, then it won’t be a hassle for you to make a good content strategy.

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