How crucial is digital marketing during this lockdown situation?

Lockdown during the COVID-19 pandemic has brought the businesses to a standstill. It has thrown them into a state of uncertainty and turmoil. Their sales have plummeted during the lockdown, and the only option left with them is to survive on the savings or government grants.

Instead of giving up businesses and industries, they can still maintain and market their brand and stay available to the public using digital marketing. During this difficult time, online or digital marketing is the only way businesses can reach out to their customers and make money.

What is Digital Marketing, and Why is it Important?

Digital marketing is also known as online marketing or web marketing. The term is used to describe various marketing activities conducted on the online platform. This marketing strategy encompasses a wide range of tactics and strategies that are necessary and results in business growth.

A wide range of such strategies and tactics are content marketing, pay per click strategy, Search Engine Optimization, and many more.

Digital marketing deploys all the marketing strategies on the online platform and hence reaches a vast customer base. The strategy increases your companies visibility on the Internet; therefore, it attracts more customers than ever.

Resultantly, customers search your website and increase traffic, and this results in a higher ranking of your website on Google search engine, and more traffic helps generate more revenue. Therefore during the crisis, digital marketing is an imperative aspect of growth and success.

5 Types Of Digital Marketing Techniques

Here are different ways through which businesses can utilize the platform of digital marketing for their benefits and market their products and services online. The 5 best types of digital marketing techniques through which your business can achieve success are:

• SEO or Search Engine Optimization- SEO is the process of getting quality and organic traffic on the search engines. It helps to drive the relevant traffic towards your website. By content optimization for search engines, businesses can increase relevant traffic that keeps on growing over time. It will become difficult for people to find you on the Internet without SEO.

• SEM or Search Engine Marketing– SEM refers to a form of digital marketing. It aims to increase the visibility of a website in search engines by using the paid means. By combining SEM and SEO techniques, any business can drive more quality traffic towards its website. SEM can easily put the websites in front of the audiences who are searching for services and products that match yours.

• SMM or Social Media Marketing– refers to the process of using social media platforms such as Facebook, Instagram, etc. to attract the traffic and attention of future customers. Most of the people these days are using social media, and their number has increased during the lockdown period. Therefore you can increase your website’s exposure and build a meaningful and long-lasting relationship with your customers. Social media marketing is all about engaging in a conversation with customers, listening to what they have to say, and sharing valuable information and content with them.

• Pay Per Click or PPC advertising– PPC is a process of buying visits to your site. It is a non-organic way of increasing traffic where marketers pay a fee every time people click on their ad banner. PPC is an affordable and very effective way to promote goods and services. This advertising model helps you to reach the most valuable and targeted customers easily. The model helps you reach the customers where they are already looking and thus gain an advantage over your customers.

• Email marketing– is the most popular type of digital marketing where people make use of emails for promoting their products and services. This form of marketing builds relationships with your customers. An email marketing strategy can be a great success for your company if it has strong and engaging content. This is a result-orienting strategy, and far from becoming obsolete; therefore, one should have this strategy as a part of his or her digital marketing strategy.

Reasons to stay invested in digital marketing during coronavirus lockdown.

During the lockdown, digital marketing is the only way out of the long depression. Here are some reasons why businesses must increase and not stop their advertising campaign, especially through digital marketing.

• Reach a larger audience– a huge population today own a smartphone and have an active Internet connection. They are everywhere on the Internet, such as social media sites, YouTube, apps, etc. therefore, it becomes easier to witness more visibility when more people are on an online platform. Companies can make more sales when more people know about your products and services.

• Retargeting existing customers – digital marketing makes it possible for companies to reconnect with past customers. The reason behind retargeting the past customers are that it is easy to convince them rather than a new set of customers; they were the ones who, in the past, trusted your brand, increased sales for you, and were loyal towards you. Therefore during this quarantine time, companies can easily reconnect with them and gain advantages through digital marketing means.

• High returns on investment – digital marketing is not a very expensive affair in comparison with the results it drives for the companies. It allows companies to cost cut and yet generates much-needed sales and exposure for your brands. Companies generally pay a huge amount of advertising on billboards, TV ads, newspaper ads, etc. with digital marketing, the investment in an advertisement is less, but the return is quite high.

Coronavirus outbreak has challenged the existence of various companies and industries. And nobody knows for sure when everything will be fine. So its time to leverage the opportunities the lockdown has given and invest in digital marketing.

You can hire digital marketing agencies like KonvertKlicks, who strive to design the best marketing strategy for your company and provide you with the best services.

So if you are looking for a digital marketing agency that can take over your advertising services, then contact us at KonvertKlicks. We have experts on-board who will look after all your requirements and provide you with the best ad campaigns.

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