Top Leading SEM Tools to Use

Top Leading SEM Tools to Use

Before going further to know more about SEM tools, let’s first know what SEM is? What is it used for? How it is useful? Etc.

What is an SEM?

SEM (Search engine marketing) is a sort of internet marketing which involves the promotion of websites by boosting their visibility in search engine results pages firmly known as SERPs via paid advertising.

However, SEM includes both paid search results and organic search results. The organic search results are known as SEO (Search Engine Marketing).

SEM mostly refer to paid advertising whether with AdWords or Bing Ads, pay per click, article submissions, advertising etc., and SEO for sure.

How is SEM useful?

• Help in increasing brand awareness in Search Engines
• Quickly generate revenues
• Grows with your business
• Reaches right audience at the right time
• Reaches your prime target
• Can give you a competitive advantage
• Less expensive than traditional advertising

All these activities are performed by using various tools. So, we have hand-picked some of the best and leading tools used for Search Engine Marketing.

Here take a glimpse of each of the tool.

1. SEMrush

What is SEMrush?

SEMrush is one of the most used tools by marketers for their SEM strategies. It is a used for competitive research to help in planning the list of pages & sites that are ranking for your keywords.

Uses of SEMrush –

This tool helps in an in-depth study of backlink and enhances the organic search. It also helps in doing keyword research, and also tracks the keyword strategy used by the competitors, runs an SEO audit of blogs, looks for backlinking opportunities and a lot more.

Thes are the few reasons it is trusted by internet marketers across the world. This tool is a life-saver for all kinds of business whether big or small.

2. Wordtracker

Wordtracker was started by Mike and Andy Mindel long ago when only a few people across the world have access to the internet. The main aim was to offer reports on the keywords people used for their searches in the search engines.

At present, Wordtracker is a widely used keyword tool and help all sorts of business to grow and increase profits.

Use of Wordtracker –

WordTracker never fails in finding the related search terms which help the marketers in developing a more extensive keyword strategy. It frequently catches up the first phases of keyword research and found more content relevant to those keywords.

It gives a boost to the search engine rankings by attracting the targeted audience and organic traffic for your site.

3. Adwords Editor

What is AdWords Editor?

Adwords Editor is a free SEM-tool and a form of Google application. In fact, it allows you to work offline and make changes. It helps you in a more productive and efficient manner and manages operations with Ad creator and editor tool.

Use of AdWords Editor –

This offline & free tool helps in examining the work before posting and in catching technical errors. Google Ads Editor help you with several editing tasks within your Google Ads campaigns, such as:

  • Raising or Lowering bids on different keywords
  • Targeting multiple areas for your campaign
  • Changing keyword match types
  • Make changes like URLs
  • Copying entire operations to push to AdCenter

4. Crazyegg

What is Crazyegg?

Crazyegg is one of the most known and most used A/B testing tools. It helps to have the advantage over the competitive websites without acquiring high costs.

Uses of Crazyegg –

It is a strong tool that helps to interpret the behavior of the visitors. After analyzing user behavior it creates such reports that allow achieving the desired outcomes. Crazy Egg clicks the snapshots are as its visual reports and let you see how visitors are engaging with web pages. This tool also helps in analyzing real-time operations performed by users. This way one can understand user behavior in a better way or where exactly they get stuck and so on.

5. SpyFu

What is SpyFu?

SpyFu is a keyword research tool that helps in building the Adword campaigns. It also helps in constructing SEO strategies in which keyword plays the main role.

SpyFu shows all the keywords which websites want to buy on Google Adwords and the keywords for which websites are already ranking within search results.

Use of SpyFu –

This tool is not restricted to analyzing keyword and domain statistics, but it helps in increasing the overall website’s traffic and to make better connections by keeping a close eye on the relevant competitor’s keywords.

Conclusion –

I personally prefer and use SEMrush.  But, you can try any of the tools and then decide which one to go for! SEM tools play really an important role and I am sure by the end of this article you have a much clearer image about the working of these tools.

Top Leading SEM Tools to Use