Trending Web Development Technologies to Build Ecommerce Website

The growth of e-commerce has been accelerating, and the 2020 data confirm the extraordinary moment experienced by the sector. When analyzing the participation of online stores in the retail movement, the scenario is promising. There are good chances that 2021 will be when global online commerce surpasses the 50% barrier.

Even in this global pandemic crisis, more and more businesses are going online. The sector players are also confident that the average revenue growth should remain above double digits, which is an excellent business expansion indicator.

With so many expectations, innovation in the sector does not stop. There are always new trends in technology for e-commerce moving the world of consumption.

Omnichannel Platforms

The Omnichannel perspective considers that all company channels should be used simultaneously to support the purchasing process most conveniently to the customer. The prefix “Omni” refers to the concept of omnipresence, which should favor the company in any context of the purchase.

Such a journey includes pre-sale, sale itself, post-sale and further development of relationships long term. However, it is not enough to create points of contact in the different marketing channels.

They must be integrated so that they support each other in sharing information that favors the shopping experience. This strategy is already a reality in some companies.

Chatbots & Artificial Intelligence

One of the most promising artificial intelligence applications is in  ​​chat robots, also known as chatbots. They allow automated communication with the customer and have great potential to streamline customer service operations in e-commerce as long as they are well managed.

The analysis of each Chat bot-client interaction can also consider the client’s relevance to the company through integration with the company’s management systems. Thus, it is possible to optimize the need for human operators to meet the critical cases in which the chatbot fails to advance in terms of understanding or response.

Voice search

Artificial intelligence communication should be based on voice research, a resource increasingly present in internet applications. It’s as if our personal Google assistant is integrated with our preferred e-commerce, streamlining the entire purchase process.

The use of smartphones as a means of making online purchases of physical products continues to grow worldwide. And we’re not just talking about more new customers.

The frequent use of m-commerce is also increasing. 77% of mobile consumers say that they make more purchases by cell phones than six months ago. As a result, sales of voice commerce are also expected to grow dramatically.

It may reach $5 billion in the UK and $40 billion in the US by 2022.

Blockchain Technology

The blockchain is a distributed database of the records of all digital transactions or events that were executed and shared between the participating parties. It is like an accounting book. Here each of the recorded interactions is verified and approved by the majority of the participants.

Bitcoin is the most popular practical example of this technology, capable of creating a global trillion-dollar market for anonymous transactions without government control.

Blockchain technology has been working tirelessly in recent years and has achieved international financial and non-financial applications. Thus, it becomes an essential ally of e-commerce operations, as it solves several challenges related to digital security.

Big Data

In the information age, data management is not just any activity for companies and governments. It is a question of survival. Digital businesses need to extract relevant knowledge from a large volume of information, ensuring more sales, efficient services, cost savings, and satisfied customers.

And how do you extract information and knowledge from data? It is done by deploying Big Data projects. The volume of information in the world has grown so much that the amount examined no longer fits into computers’ processing memory. Therefore, engineers had to improve the analysis instruments.

In practical terms, the advantages are diverse. You will be able to automatically optimize your campaigns’ results according to the public’s interests and create extremely targeted promotions with high conversion power.

Progressive Web applications (PWA)

PWA is now one of the critical trends in e-commerce web development. It drives the World Wide Web, making the website’s navigation experience closer to native mobile apps and, therefore, more user-friendly.

In other words, PWA is a website. It offers functionality traditionally available for native applications. Recent research shows that cell phones dominate other devices, such as desktops or tablets. To be precise, apps are responsible for more than 80% of the total time users spend with their gadgets.

It is a vast difference, and PWAs can change the situation for the better, solving problems that users hate most about websites: little experience, slowness, no offline access.

API-First Development

Current trends in e-commerce website development suggest that Web solutions need to be well-prepared for connectivity with other applications. It is not surprising to consider the rise of cell phones, wearable, and other devices that must integrate.

That’s where the trend for the first API development approach comes in handy. What’s wrong with the traditional system? When a company’s primary focus is on creating a web or mobile solution, they generally pay less attention to API development.

So, it comes as a side project that may not be adequately designed and tested. Another problem with the traditional approach is a lengthy API design process that increases development expenses and time to market for services.

Motion UI

Another trend in the world of web development for e-commerce is Motion UI. It is a library that is perfect for capturing users’ attention. When it comes to including beautiful animations, motion Ui is the thing. The library can animate design elements with grace and allows developers to play with them as they wish. Motion UI is adaptable enough. It works with any JavaScript framework, producing it an excellent choice for many use cases.

Push Notifications

Push notifications are a powerful tool for improving the company’s overall user experience and marketing efforts. Even though mobile apps traditionally have flexible and robust user notifications, web apps are gaining momentum.

In web applications, push notifications are used to provide different information to end-users. All of this is possible without the need to register and leave credentials like email. It provides additional channels for companies to interact with their target audience and offers other marketing opportunities.

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