Know About The Latest Facebook Algorithm Changes 2020

There are millions of people who log into Facebook every day. Facebook is a social networking site that has the immense power to engage and connect people. Therefore for people who want to expand their business, it is a great platform.

Recently the platform has made significant changes, which will impact the way businesses reach their target audience. Brands looking to optimize their social media opportunity must look into these Facebook changes and consider how such changes can prove to be advantageous for their business.

Let’s take a dig and look at all the new changes and what they mean for you.

1. Audio-only Live Streaming Accessibility Tool

We all are aware of Facebook’s live video streaming option where people shoot and broadcast their real-time video content to their target audience. The feature devised to reach a vast audience, but it proved to be a huge barrier for people with hearing disabilities or those who rely more on reading the content rather than watching a video.

Therefore Facebook has now announced an “audio-only” live content streaming mode. The mode will come with the option of automatic captions. People can also access live streams without logging in to Facebook if they want to.

Now what is great about this news is that the automatic captions shall help the live streamings to reach out to audiences who were earlier being left out. Brands who are considering expanding their market can take advantage of this new format to target more customers than ever. They can first test it out to see how well it is working for them and then make the necessary decision.

2. New desktop messenger app

Facebook has recently launched a new Facebook messenger app for desktop. This app is a brand new app that will allow more users to engage in group chats and videos from their desktop or laptops. The company has launched this app, keeping in mind the current lockdown and Covid-19 pandemic scenarios globally. This messenger app is a standalone messenger app that is only for desktops.

Users can, however, still use the messenger app in the browser. This new messenger app is separate. This new app shall be most valuable for personal uses to communicate with small groups of clients; businesses can also use it. Businesses can also use this app for internal communications if no other internal communication portal is available.

3. The New “Quiet Mode”

With the new “Quiet Mode,” users can simply silence all the notifications popping on their desktop or mobile screen. The idea is to keep the disturbances at bay when the user is trying to stay away from the screen. For people who want to take some rest, for them it is a boon.

Facebook is limiting its users’ time on Facebook, which will ultimately improve their overall experience. It is assumed that now they will be happier to get involved in high-quality content such as the brands they like or businesses they are following when on the site.

4. Updated data download tool

Facebook is continuously trying to build transparency for its users. For this, they have made a few changes in how the reader is seeing the ads that are showing up on his news feeds. Facebook has released an updated version for this that allows users to download new sections of information on their activity. The latest version is proving to be more beneficial for users than brands, but Facebook is building trust among its users.

This enhanced trust was needed, as many users are distrustful of the ad targeting capabilities of Facebook amongst privacy concerns. Facebook believes this feature will help build more trust between advertisers and consumers by throwing some light on the process.

5. Clear History Tool

The all-new clear history tool is now available to all Facebook users worldwide. The users can see the data that Facebook has stored in off-Facebook activity, which they can wipe off from Facebook’s system.

Many businesses target their customers using cookie-based targeting, so if users worldwide or a business’s target audience decide to clear their history, it will become challenging to retarget them through cookies. Therefore companies must keep a close watch on their campaigns and set up ad funnels that prove fruitful all the Facebook activity.

6. Conversion of 2D images into 3D images

Facebook users can now easily convert their Static, flat, and 2D pictures into high-quality attention-grabbing 3D images. These pictures might not be truly 3D, but they are sure to attract visitors and grab more attention of tentative customers. The users can tilt the image like the way they do in the 360 degrees photo. Therefore people or brands that don’t or cannot create original 3D posts can use this superior quality feature that is a smart answer for them who want to change up their images quickly and grab more attention.

Due to the Covid-19 pandemic, social media platforms are quickly shifting their focus to offer new ways to support users, brands, and businesses. Businesses can make the best use of these new features by hiring digital marketing agencies.

We at Konvert Klicks can create a perfect Facebook ad campaign for your company that will meet all criteria from the Facebook algorithm change.