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What is Pay Per Click and who needs it?

Written by Hemant Panchratan

September 10, 2018

Every business requires a customer to develop, grow and earn profit out of it. In the world of digitalization, there is a need that we develop fascinating websites with perfect content and design so that the customer gets influenced and increase sales. For doing so it is a foremost requirement that our customers visit the developed website, this is done by converting organic traffic to visitors. You might have seen advertisements on the search engines when you click to that you are directed to the actual website.  This click of a customer is very much important as every click has a charge which is paid by the advertiser to search engines to increase the traffic of his own website. It is known as pay per click. PPC is a sponsored online advertising which is used on a wide range of website mainly the search engines, where an advertiser has to pay only when a web user clicks on their advertisements.

How do PPC works?

Google AdWords (earlier known as Google ad words) operate on a pay per click model in which web developers bid on a selected keyword and pay for every click. For example, if an advertiser pays $5 to the search engine and gets a profit of 250$ on his website so that’s a good deal for him. For every search, Google rates the advertisements and shows the top-rated ads at first which can be viewed and clicked by users. Basically, those advertisers who have highest CPC that is the highest bid, that amount that the advertiser wants to spend and the quality score which is taken on some parameters are calculated and multiplied which is the key factor in ranking the advertisements.

When someone clicks on your advertisements you need to pay to the search engine from your budget and if the budget depletes than Google would certainly stop publishing ads for your website. So for PPC Campaign, you need to have goals such as whom you want to reach, what are the outcomes you are looking for and how to ensure tracking URLs are set up to analyze paid traffic. You should establish easy to use PPC campaign structure which is exactly according to your website and simple with a combination of good keywords.

Who needs PPC?

If you want to increase the traffic of your website which will ultimately increase your sale you require Pay Per click model. Also if the advertisements are useful for the users and are relevant so the search engines reduce the amount per click and ultimately advertisers can generate more profits by the campaign. Those who have small scale business for them PPC campaign is a good opportunity to increase their customers and the sales by paying a little amount and working on PPC campaign services. Google always rewards those who have good performance and have a high ranking, so be clever to check your PPC setting in the Google Adwords. It is a cost-effective means to show your website on the top and gain turnover.

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