January 31, 2019
Everyone is pretty aware of what Digital Marketing is all about? What’s it used and why it is important? Types of Digital Marketing? But for a rewind let’s start with the following questions:
What is Digital Marketing?
In simple language, digital marketing can be defined as –
In today’s era, any type of marketing done for the promotion of products or services across the globe by using electronic devices is known as Digital Marketing.
Why Digital Marketing is important?
Day by day the amount of time we spend on social media and other online platforms has been increasing.
Thus, people are performing these promotional activities for the promotion of products and services of different niches. For these activities, we need digital marketing.
Without digital marketing efforts, you stand to reach almost no one. As a result, the business will decline in the dust. And to save business all people must go forward.
Types of Digital Marketing
Moving forward let’s learn about the types of digital marketing. Here take a glimpse of each factor, here it goes –
- Search Engine Optimization (SEO)
- Search Engine Marketing and Pay-Per-Click Advertising
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
- Email Marketing
- Viral Marketing
- Mobile Phone Advertising
Search Engine Optimization (SEO)
SEO is defined as the process of building your online visibility in non-paid or organic search engine results.
SERPs (Search Engine Results Pages) appear to users when they start their search for a set of given keywords on a search engine such as Google or Bing.
Organic search results appear in a list and ranked using the search engine’s algorithm. SEO includes many factors from keywords to content to links to your website around the web. It involves both On-page and Off-page SEO.
On-page SEO refers to the changes you make on your own website to boost your SEO. Whereas, Off-page refers to the actions you take outside of your website to serve your SEO.
You will be glad to know that SEO trends keep on changing as the algorithms changes. This proves that SEO is never about building a website. At its core, SEO is about the best possible outcomes for your website. If you keep updated you can stay on top of SEO trends.
Search Engine Optimization (SEO)
A good SEM agency looks at each and every dollar spent by you. And they try to make a strategy which can deliver your best return of investment.
The first step is to starts with the initial analysis which includes a website audit, technicalities check like page speed, link analysis and to determine what needs to be added or to be cleaned up.
The search engine marketing agency should run a keyword analysis and assignment. After the keyword analysis, they will decide the keywords, along with your competitor keywords to determine which will be the most suitable one. And, the last step is to begin optimizing the Google Ads campaign.
Few Tips before Selecting a Search Engine Marketing Agency –
Search Engine Marketing (SEM) & PPC Advertising
Search Engine Marketing or SEM covers the ground which is not covered by SEO, paid traffic from search engines. With SEM you can purchase ad space that appears on a user’s SERP.
Google AdWords is the most common paid search platform. The search engine charges marketer a fixed amount for displaying advertisements in the SERP generated from specific keywords or phrases.
One known example of SEM is pay-per-click advertising or PPC. It refers to a marketing method where a company has to pay each time when their advertisement is clicked.
Social Media Marketing
Social Media Marketing gives you extended and enhanced exposure. As it allows you to connect with your customers in a more engaging way.
From this engagement, you can gain relevant customer feedback which you can use to improve your customer service, product, or service.
With social media marketing, you’ll gain more reach with your quality content. You can do many things to increase traffic or business on your social media channels.
Whether you’re on Facebook, Twitter, Snapchat, or LinkedIn these efforts all are count in as social media marketing.
Content marketing is the most important of all digital marketing. It refers to the practice of delivering a quality piece of content to your users to engage them and generate sales and leads.
Content marketing comprises of all Tweets, a YouTube video, and blogs on your website. Content Marketing works because it blends together the exceptional content with other digital marketing like SEO and Social Media Marketing.
The content must be created in such a way that it keeps your audience engaged and up to date. While writing the content consider the language of your audience and use relevant keywords to boost your SEO. Share your content over all the social media platforms.
Content marketing is a continuous work and is not always about sales but more about engaging and educating your consumer to build brand recognition, trust, loyalty and equity.
Affiliate marketing is the process where you pay for your conversions. There is no upfront cost to affiliate marketing. Many bloggers or e-commerce websites uses affiliate marketing for increasing their leads and the number of conversions.
Whenever you choose affiliate marketing always ensures that you are clear with terms and boundaries beforehand. With affiliate, you represent your brand and want them to carry your brand’s message close to them.
Influencer marketing is a newer type of digital marketing. Influencer marketing is done with a huge online reach considered by experts for your target market to drive traffic and sales.
Influencer marketing is popular on social media platforms like Instagram and Snapchat. Companies hire influencers with large followings to promote their brand.
Companies now engage in Instagram or Snapchat where the hired influencers control the company’s social media platform.
Email marketing allows you to update your customers on a regular basis about your company, special offers, and coupons if any. This nourishes the relationship between B2C. The email updates provide value to your customer. As a result, you not only build brand trust but also brand loyalty.
Viral marketing refers to a sort of post that is trendy, funny, or strange enough to earn a massive amount of shares.
Viral marketing causes an increased hike in website traffic in a very short period of time. Viral marketing is a time-taking task but the outcomes worth it.
Mostly B2C companies mostly use viral marketing and use social media to reach a large amount of audience across all of the active platforms.
Mobile Phone Advertising
Each type of digital advertising can also happen on a mobile device. But, some types of marketing may not be done by using a mobile phone such as – SMS advertising.
SMS marketing is an asset to local marketing efforts. In fact, with this, you can reach your customers easily by offering them special offers, coupons, and updates from your company.
Now you know more about the types of digital marketing. So, you can easily use these online types of digital marketing to expand your visibility online and engage your audiences.
Well, there is no doubt that the real goal of all of the types of digital marketing is ultimately to engage their audiences. Quality marketing benefits both you and your target audience.
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