Tips to Improve Your Twitter Ad Performance Today

You may be aware of all the Twitter Ad policies and the way you place your ad campaigns smartly. But still, there are a few smarter ways you are not aware of.

Don’t over think because after a deep study and research work we have sort two ways to improve Twitter Ad performance.

1. Decrease Your Ad Costs with Bidding Options
2. Approach the Followers of Influencers

Let’s start our journey and know more about them:

#1 Decrease Your Ad Costs with Bidding Options –

While creating an ad campaign automatic bidding selected by default. But there are other bidding options as well which you can use to decrease your bidding amount. You need to follow a few steps which as mentioned below:

Step1: Go to the set my budget section.

Step2: Click on Show Advanced Options.

Step3: A drop-down box will appear in front of you. There will be automatic bidding, Maximum bidding and targeting a bidding option.

Now, you can select any of the options from maximum bidding or targeting biding.

If you select the maximum biding option, you will know how much lead, engagement your money worth. Using this method, if you win the auction once then your offer will be reset just by a penny more than the second-place bid. This idea is more beneficial and helps in boosting the performance if the ad. You will also earn more leads, sales, and conversions as compared to the budget set by you.

If you select the target bid, then you can enter in as many as auctions possible. And you can target more users while keeping your budget in control. All you have to do is to set the budget you want to spend per click.

And Twitter will automatically down your auction by 20% of what you have entered.

For example, suppose you bid $4 per click. To win this, Twitter will make it auctions at $3.20 per click and others at $4.80. Thus, your bid will be an average.

As compare to maximum bids, target bids can provide you with a larger fanbase. Because Twitter can’t let you win by the lowest possible bid.

Both maximum and target bid is better than automated bid. And choosing any of the two options can improve your ad performance and save some of your amounts as well.

#2 Approach the Followers of Influencers –

To improve your Twitter ad campaign you need to target the influencers related to your niche. This way you can reach a more targeted audience, earn more clicks, high-user engagement, etc.

To achieve all this, you have to perform the following steps only:

Step1:  Set your ad’s starting criteria

Step2: Click the Add Followers button, found under additional targeting option.

Step3: Enter the names of popular influencer of your industry and serve your ad to their followers and all the similar accounts.

After performing these steps would take you to a more targeted audience. You may wonder how? Well, the answer is, users who engage with the topic have a genuine interest in them. So, they interact more with your ad.

You can find such influencers by searching Twitter hashtags, keywords, and posts with high engagement numbers. You can check their followers, a number of likes and retweets.

Conclusion –

By changing your bidding approach, you can improve the performance of your ad on Twitter and save most out of your ad budget as well. At the same time, you can reach interact with different people interested in your ad.

A small change can save your budget!