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Tips to Improve PPC Performance to Boost Your Result in 2020

Written by Ankit Saxena

June 18, 2020

Digital marketing is a significant advertising field, and its services are not confined to just one or two services. To name a few, creating websites, mobile apps, SEO content, e-commerce services are some services that a digital marketing firm provides. PPC ads service is also one such type of service provided by digital marketing agencies.

PPC is an affordable and very effective way to promote goods and services. This advertising model helps you to reach the most valuable and targeted customers easily. The model helps you reach the customers where they are already looking, and thus you gain an advantage over your customers. A PPC campaign specially designed for your business helps you earn revenue and increase conversion rate.

But how can you optimize PPC campaigns to boost more revenue for you in the year 2020?

Here are a few tips and tricks for you.

1. Start by defining your goal –

PPC advertising campaign is a complete failure if there are no set goals. Your goal can be anything, such as driving more traffic, maximizing leads, sales, or increase revenue. Without a well-defined and measurable goal, it is impossible to optimize the campaign. Therefore the well-established PPC goals are the foundation of your optimization process. It is the roadmap that you need to follow before starting PPC advertising because only after defining your goals, you can compare your campaign and see if you have reached the desired level or not.

2. Focus on high performing keywords –

Keywords are essential for a PPC campaign; therefore, to optimize it, it is necessary to check on its performance. After reviewing the report, you can quickly identify which keywords are working and which ones are the worst performers. Top performing keywords will bring more business for you, hence focus on only high performing keywords and try to replace the non-performing ones with a new keyword.

3. Eradicate low performing keywords –

As discussed earlier, you need to get rid of non or low performing keywords. Low performing keywords bring no traffic, no revenue, and total waste for your PPC campaign. Understand it this way; if your keyword is not generating impressions, it is not being searched by the users on the Internet. Before removing such keywords from your campaign, you can wait for some time to check on their performance; still, if there is no improvement observed, you can go ahead and delete it out of your campaign.

4. Create a negative keyword list –

Negative keywords are not the non-performing keywords but essential keywords that save your ad budget. It prevents your PPC ads from getting triggered by irrelevant search queries. Negative keywords make sure that your ads appear to only those users who are looking for your company or brand and its offers. It helps to filter out any unwanted traffic and saves some dollars for you. Negative keywords can also improve your PPC campaigns by enhancing conversions from leads to consumers, quality scores, and click-through-rate (CTR) as negative keywords make the ads more targeted and focused.

5. Optimize your keyword bids –

For the success of your PPC campaigns; it is imperative to choose the right keywords. You need to bid online for keywords that suit your PPC campaigns. Therefore to achieve higher ROI, you need to bid on the best keywords. For optimizing the bids, you can target keywords that are low on cost. You can also increase your ad quality score to reduce the bidding price. Keep in mind that long-tail keywords are trending, hence always bid on long-tail keywords, as they tend to be more affordable and bring more business. For optimizing the keyword bid, it is also necessary to learn when and how to avoid high bids and use negative keywords to boost conversions.

6. Create compelling PPC ads –

a potential customer first gets to know you and your brand through ads. It is the first point of contact between your customer and you. Hence try and design a PPC add that is compelling and forces customers to visit your website and purchase your products. As it is rightly said that the first impression is the last. Make use of attention-grabbing headlines; make sure that it describes your products and services correctly. Make it relevant and more specific, and do not beat around the bush. Avoid the usage of unnecessary words, and mak

7. Put in ad extensions –

Ad extensions show additional information about your products or services. Any extra information about your product can optimally help your customers get to know more about you and your products. Ad extensions increase the call-to-action, ROI, and also visibility of your products.

You need to choose the right ad extension to ensure that your PPC campaigns are benefitted from it. You can select a Sitelink extension that will help your users reach the exact page location on your website that they are looking for, or go for call extensions where visitors can call you in just one click.

The location extension is ideal if you want your users to see your address, contact number, and a direction map—this way, local customers can reach you easily. App extension will take your customers directly to your app, which they can directly download in one click.

8. Create ad-specific landing pages –

Your ad will give you results only if it is aligned properly to the relevant landing page. Therefore always write an ad keeping in mind what you are offering on the landing page. If your landing page does not match your ad copy, visitors can feel cheated, and all the efforts will go in vain. Don’t forget to highlight the benefits, features, and the USP of your product on the landing page that you mentioned in your ad copy. This will ensure consistency and build trust in your visitors.

9. Conduct A/B testing of your PPC elements –

A/B testing is omnipresent in each and every level of your PPC campaign. It is a critical part of your campaign as it makes the ads more relevant. You can test the keywords, ad copy, link, ad extensions, short description, and almost every element of your campaign with A/B testing. The test will help you know which keyword is working well for you, which bit of ad copy brings more conversions for you and likewise.

To get the optimum result from a PPC campaign, constantly monitor it and keep in mind the above tips and tricks to optimize its benefits.

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