eCommerce Digital Marketing

Optimizing Your PPC ad Campaign to Increase Leads

1. Finding the PPC outlet

You can find numerous companies offering PPC solutions for real estate agents. However, Google offers the most useful one.

Using Google Ads, you can research different words and target them to get better results. The targets reflect the part of the customer demographic, so you can reach out to the potential customers easily.

This makes it easy to compete with the other companies. You need to select a bid price for each keyword. When the Google user searches for that specific keyword, Google will find the company with the highest bid for the keyword and present it at the top.

Remember, you won’t be charged until your ad gets clicks. This means there is no chance that you end up spending a huge amount on your marketing. With PPC, you stay within your budget by targeting the audience and attract them to become your clients.

Besides, the Facebook ads are based on the interest of the demographic of the users. In simple words, you can customize who can see the ads based on what they have liked on the Facebook page or the personal information they have provided.

So when you are trying to find people looking for their first home, you can target women between 18 to 34 years of age living in your area. Besides, you can also set a Facebook ads budget to keep your spending limit.

2. Create Ad format

When using PPC for real estate, you must follow the rules and regulations. Remember, the PPC systems come with specific rules and off-limit topics like alcohol and tobacco. For example, when using Google Ads, you can add only with text.

Besides, you will have a little space left for a heading or description. However, as Google strikes a lot of qualified traffic, you need to use the platform correctly. Similarly, on Facebook, you can create video ads, text, or images using different styles and rules.

Now that you have a clear understanding of the PPC basics, you can move ahead to the final element of putting everything together.

3. Create your landing page

Once you have decided everything, you must stay prepared with a landing page. It is a location on your website which is explicitly designed to appeal to the visitors who click on the ad.

Make sure you create different pages for each ad so that you can copy and the call-to-action present on the page directly relate to the ad the prospect has clicked on.

A good landing page must have at least 800 words of text which discuss the topic well. You can consider including videos, images, etc., for attracting. But remember, the end goal must be to gain clients.

You must not forget to add a call-to-action button on each landing page, which encourages the visitors to take some kind of action that can either be signing up for your email newsletter or calling your office for a consultation.

4.     Get it all together

Once you have a PPC service provider, an advertisement, and a landing page, you need to bring all the elements together to offer a good user experience.

For this, put your advertisement on the service provider’s website and link it to your landing page. Then make use of built-in tracking tools to keep an eye on the performance of your ad.

Over time you can customize and change the ads and landing pages to increase the conversions and clicks. With timely changes in the ads, there will be a better chance of increasing the value of your ad and boosting your ROI.

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