Google Shopping Ads Tips to Generate Sales for eCommerce Store

Today, Google Shopping Ads is one of the measurable and most profitable forms of investment for your virtual store. It is essential to know this Digital Marketing tool and know how to use it correctly. If your e-commerce does not yet have ads, you need to start as quickly as possible and take advantage of all the possibilities of Google Shopping Ads.

What is Google Shopping Ads?

Google Shopping Ads is Google’s advertising platform. It is from this that we invest in those ads that can appear in two ways –

• Those that appear in the form of images, videos, and texts, on the websites you visit are called the Display Network.
• The ad space on the Google search pages is called the Search Network, and the ads that appear there are the sponsored links.

Tips for Strengthening your Google Shopping Ads

We cannot deny the fact that Google shopping ads are the most demanding. However, it is a tool that tends to continue the upgrade. Thus, retailers should take direct action. We have put together some action steps to strengthen your Shopping ads –

Optimize your product images

Product images are an essential part of any Shopping ads. To provide a better comparison, Google combines merchant product images and prices, making Google Shopping a visual experience. In case you want to run Google Shopping Ads, you must follow the image guidelines that Google offers:

What you must not do –

• Do not use images smaller than 32 × 32 or larger than 64 megapixels,
• Never use two products in a single picture,
• Using multicolored or patterned background is not suggested,
• Don’t use logo or watermark,
• Don’t add borders around the image.

What you should do –

• If possible, apply a light shade background (white or gray),
• Show the product from all sides.
• Display the product in the correct size, no bigger or smaller
• Avoid image blur, noise, or image clutter to strengthen your Google shopping ads.

Create a Google Merchant account

To upload your product, online store, or brand, you must install the Merchant Center. It is an essential tool for Google shopping ads. If you don’t have an account, you must create one now. Plus, except for being visible to millions of Google users, you can take online customers to your physical store using Google Shopping features like “in stock” verification.

Multiple Campaign Method to Group Keywords

By using Google Ad Words, you can differentiate between a high priority campaign and a medium priority campaign. The same goes for low and medium priority campaigns. Therefore, you will be able to create three shopping campaigns with various priorities.

High priority campaign –

With the help of this campaign, ads for all standard Google Shopping matches will be triggered. Only the keywords that will be excluded from the campaign will be the ones that you have uploaded as unfavorable.

Low priority campaign –

The same is here. Since high priority and medium priority campaigns block this one, you will use the keywords that both mention as unfavorable. The most outstanding point related to this system is that you can generate any campaign hierarchy.

Optimize Product Data

Generally, the product data source shapes the way ads are served on Google Shopping. It is the reason why you must provide informative product data for running a successful campaign. Here are some tips for setting up robust data with good results.

Think strategically about your customers –

Create a better shopping experience by improving the shopping process, product data, and landing page. Never forget to deliver unique and informative content to facilitate the buying process of the customers.

Highlight important product details –

Include patterns as necessary to your title: age, gender, size, color, or other custom content.

Provide your most accurate product details –

Provide the most up-to-date information to your clients regarding prices, taxes, and others. Organize your product type from most expansive to narrowest.

Match your product data to your landing pages –

On your landing page, remember to use the same description and product title. The last thing you would is the customers leave the landing page without understanding the synonyms or other attributes.

Google Ads for E-commerce

The Google Ads Display Network reaches millions of associated websites, blogs, and portals and contains the best network of websites globally. Here, it is possible to segment ads according to the websites’ context (you will direct your ads to the sites, blogs, and portals with content that your buyer persona consumes).

It is essential (when creating a display shopping ad) to do it in different dimensions since the sites leave different sizes of space available for the ads. If your ad is not the ideal size, it will stop appearing on some websites that may be strategic for your company.

And of course, do A / B tests with the colors, texts, positions of the ad elements, types of ads, and see which one brings you the most return.

To better understand the Google Display Network and how to use it to drive your e-commerce sales, it is essential to know the types of segmentation.

• Segment by context: It is possible to advertise according to the context of the website. Here, Google Ads automatically selects websites related to your keywords.
• Channel segmentation: Another option is to choose the segmentation is by channel.
• Segmentation by topic: This type of segmentation consists of the automatic selection of websites from the Google Display Network on specific issues.
• Demographic and geographic segmentation: If your e-commerce reaches a state, region, or city and targets a gender and age, you can use this segmentation.

Ads by Dynamic Search

Like the Display Network, the Search Network goes further with Dynamic Search. Dynamic ads on the Search Network are similar to regular ads. However, the title is automatically generated with the product name and destination URL. That means your company will be more relevant, faster, offering the right product when the user searches for related keywords.

If your budget is tight, focus on strategic products and save the Dynamic Search when you can invest more. Google Shopping Ads is a potent sales tool because even if the person is not on a website related to your product or service, your offer can still be displayed. With just one click, your potential customer is on the product page.

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