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Choosing the Right Platform for E-commerce Social Media Marketing

Written by Hemant Panchratan

July 9, 2021

Choosing the Right Platform for E-commerce Social Media Marketing

Social media platforms today play a great role in every sector. Using the right platform, the brands are improving their ROI.

From LinkedIn to Snapchat, every social media platform connects with the audience and improves their knowledge of the services.

However, E-Commerce social media marketing isn’t so easy. Simply posting photos and videos on Instagram won’t help. Instead, you must plan for a strategy that works well for your business and brings proper outcomes.

E-commerce social media marketing has proved itself to be a game-changer for start-ups and established businesses. It is the cheapest way to target the right customers and build a solid brand image.

Staying active on social media might seem simple but developing a good online presence requires strategic planning. Besides, not every business may get the desired results on all social media platforms.

You must identify the strength of your business and put it out in front of all. For some, it will be using just one platform, while the others might need to use 4 to 5 platforms together to gain positive results.


Choosing the Right Social Media Platform

1. Facebook

It is the prime social media platform used by almost every business to maintain an online presence. In fact, some businesses, instead of making their website, simply use Facebook pages or groups to get orders.

It is a great option for B2B businesses as Facebook has immensely limited the reach of the page post.

Besides, B2C businesses can also spend time creating perfect Facebook posts, but they won’t get the reach they deserve.

Facebook is a perfect platform for entertainment, E-Commerce, news, media, travel, restaurant, and other relatable sectors.

2. LinkedIn

It is generally referred to as a professional social media platform that allows connecting with business people, professionals, and other leaders in different fields. LinkedIn is a perfect social media platform for B2B businesses as it offers great results.

If you have a big company, the primary focus for your social media marketing must be on LinkedIn. You can use the platform to connect with people in your industry, which will help add value to your brand. 

3. Twitter

Twitter is the platform generally preferred to make a topic trend fast. It has the capability to instantly increase awareness. Twitter is a perfect place for sharing news, trending topics short live updates.

Besides, today almost everyone is on Twitter. As a business owner, you must consider using the platform only when you have enough time to check the post, respond to comments, and more.

 4. YouTube

YouTube, as a highly used platform by every age group, offers a great opportunity. One can find a YouTube channel dedicated to fitness, fashion, hair, makeup. 

Etc. The platform can do well for B2B and B2C businesses and helps them to promote their products and activities. Besides, the YouTube channel will also offer the right help you want to use a video on your blog or website through an embedded link via YouTube.  

5. Instagram

Instagram is a social media platform that solemnly focuses on images. Businesses who want to portray their products or services can benefit a lot from Instagram. However, it will mean investing in a good photographer, camera equipment and coming up with the right concept to succeed.

You can use different strategies like posting BTS videos, doing online contests, etc., to attract the audience. The brands that can succeed using Instagram include lifestyle, beverages, adventure, sports, fitness, travel, fashion, makeup, photography, etc. 

6. Pinterest

Pinterest might be a confusing platform for those new to it, but it offers a great opportunity to find the essential details. The platform is loaded with exciting images you can use with your plans to target your business.

You can create the desired number of boards and upload pictures from a desktop to better customer attention. However, it is essential that your pins are visually appealing as the platform majorly focuses on the image.

The platform will serve you well when you are associated in e-commerce, arts, design, tutorials, home, decor, hair, makeup, wedding, etc. 

7. Snapchat

Snapchat is just the perfect option for businesses that aim to target millennials. Businesses can use the platform through filters, video, and collaborations with influencers. By implementing the right strategy, businesses will get loyal customers. 


Despite the different types of social media platforms available, you need to be precise. Make sure to invest in only those platforms that can bring positive results for your business.

In addition to this, it is essential to have a good E-commerce social media marketing strategy. So it’s better that you take help from a professional company to ensure you reach out to the audience well using the social media platforms and gain the best for your company.

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