Trishla Foundation

Trishla Foundation is a well-known NGO for the Treatment of cerebral Palsy, efficiently running since 2005 with the main objective to integrate every child with locomotor disability especially cerebral palsy into the mainstream of society by providing comprehensive rehabilitation care.

Why Trishla Need YouTube Channel?

This channel was made in 2014 with the objective to spread awareness about the Latest information & New Advancement in the management of cerebral palsy.

Trishla is Spreading Awareness, Treatments & Testimonials of parents through their YouTube channel,

Trishla Foundation’s YouTube channel has crossed 23 lakh views, 77 thousand hours Video watch time & 15K subscribers by the start of April 2021

Trishla foundation achieved a 140% hike in Video Views as compared to the previous year as per Analysis.

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The Big Challenge

1. Views were stagnant-Prior to the year 2020 Trishla foundation was having a lesser number of views most of the video views were under 2K.
2. The Number of Active Subscribers was not growing
3. Yearly Revenue from AdSense was increasing very slowly year by year

Konvert Klick’s Smart Strategy

Our strategy was focused on Overcoming the major YouTube channel growth hampering factors that Trishla foundation was dealing with- Stagnant view which leads to lesser audience & subscribers that ultimately affects the revenue growth, the key to successful strategy creation is to understand the problem, in-dept. analysis, Strategy creation & implementation with consistency

Consistency is the Key to make a YouTube channel successful

Steps we took

• Performed In-dept. Keyword Research to get seed keywords & long-tail keywords & optimized videos around the keyword.
• All the elements of video’s were Optimized -Titles, Descriptions & other Video elements
• Created Catchy titles to maximize CTR
• Outstanding Use of Thumbnails
• Hindi & English titles & video’s to reach the target audience & spread maximum awareness.
• Made Longer duration Video’s

– Pros of longer videos

1. Enough space for ads & ads means revenue generation.
2. Informative & elaborated content enhances Audience engagement & retention.
3. Brand awareness & recognition.

Consistency in publishing Video’s (Per month 3-4 videos were published)

A Comparison of Current & Previous Year –

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Campaign Success-The Result

Our Approach to YouTube optimization & Video SEO resulted in a massive increase in subscribers, views & revenue enhancement. We made the campaign successful with impressive figures & stats. This campaign was done for the period of 1 year (18-04-20 to 18-04-21)

Conclusion

The 3 Big challenges (Stagnant Views, Lesser Subscribers & Low Revenue) were overcome By Konvertklicks smart implementation of consistent YouTube optimization & SEO strategies throughout the year. This can be seen in the statistics & figure above. Trishla foundation View shoots up to 140% more than the previous year, 3X Subscribers gained, Revenue increased by 151%.

Thus the campaign objective was successful.