Beginning Strategy to Rank a Newly Launched Website on Google SERP

Launching a sleek, new website is just the beginning. Now you’re ready to do the real work: Mastering the right tools and strategies to boost your site's visibility. After all, even the best-looking websites are useless if nobody can find them.

So, what does an effective post-launch ranking strategy look like? In this blog, we break it down into clear, actionable steps that even beginners can implement.

Conduct Keyword Research

Your first mission is to identify the keywords that you want your site to rank for.

To start brainstorming, think about what best represents your business. Do you sell pet products? Run a local service? Your keywords should:

• Reflect exactly what you do

• Match the needs and interests of your target audience

• Solve your customers' problems

Don't just guess your keywords, though — you also need to understand the search volume and competition for your chosen keywords. For this, you can use tools like Google’s Keyword Planner and Ubersuggest for free insights, or invest in SEMrush and Ahrefs for more detailed data.

Take a peek at your competitors' keyword strategies, too. They can give you loads of information to help you refine your SEO tactics with affordable SEO packages India.

Build a list of potential keywords and rank them based on their search volume and difficulty. If you're in e-commerce, focus on product-related phrases like “Bluetooth speakers” or “wireless keyboard,” which you'll use to optimize your product pages later.

Optimize Your Content

Once you've identified the perfect keyword—one that accurately reflects your business, attracts a significant search volume, and isn't overly competitive—it's time to optimize your content around it.

• Focus on one keyword per page to prevent internal competition.

• Use a general business keyword on your homepage, and more specific keywords on individual product or service pages. This helps Google understand your site and match relevant search queries to your pages.

• Use headings to structure your content and organize your information to make it easier for both readers and search engines to understand with the help of content marketing services India.

• Each page should have one main heading that includes your primary keyword.

• Include your target keywords in your page URLs to tell both readers and Google what to expect on the page.

• Write relevant content that naturally incorporates your target keyword multiple times, but avoid keyword stuffing. Use variations and synonyms for a natural flow. Mention your keyword within the first 100 words to anchor the page's topic. It’s also best to go for long-form content (over 1000 words). Don’t just write for the sake of length, though. Make sure to provide in-depth information.

• Keep titles under 60 characters to ensure they display fully on mobile devices, and use your target keyword at the beginning of your title to improve relevance and clickability.

• Use high-quality images to enhance your content's appeal. Don’t forget to write descriptive alt text that includes your primary keyword to help Google understand what the image is about.

Google Analytics and Google Search Console

Google Search Console (GSC) is a free tool that helps you monitor your site's search performance and address technical issues. Here's how to use it:

1. Verify and claim your site to tell Google you own it.

2. Submit an XML sitemap to help Google find and index your pages more efficiently.

3. Keep an eye on your site's indexing status and quickly fix any problems.

4. Request indexing whenever you add new content.

Meanwhile, Google Analytics provides you insights into user behavior and traffic patterns — which is essentially how visitors interact with your site. To get started:

1. Sign up for a Google Analytics account and set up a profile for your website.

2. Install the tracking code on every page of your site.

3. Track important actions and analyze your site's traffic against your goals.

4. Generate reports that can help you understand your audience, traffic sources, and user behavior.

Image reference from https://greeshmaseo.home.blog/2019/12/24/google-analytics-v-s-google-search-console/

Optimize for Mobile

In a mobile-first world, you will lose customers if you don’t optimize your website for smaller screens.

An overwhelming 86.26% of people online are surfing using their mobile devices after all, and smartphones now account for 60% of global web traffic. Studies also show that mobile-optimized websites have higher conversion rates and longer user sessions.

• Your website should automatically adjust to different screen sizes, ensuring a seamless experience on all devices.

• Make sure that your menus and buttons are easy to tap and navigate, even with smaller fingers.

• Use text that’s large enough to read comfortably on smaller screens. Compress images to reduce file size and make them load faster on mobile phones.

Improve Site Speed

Use Google’s Page Speed Insights tool to assess your site’s performance on both desktop and mobile devices. You’ll receive a speed score and suggestions for enhancing load times.

Do the following to speed up your site:

• Avoid shared hosting. Upgrade to a dedicated or VPS hosting plan if possible.

• Combine and minify HTML, JavaScript, and CSS files to reduce the number of requests your server needs to process.

• Enable caching to store parts of your site on visitors' devices. This will speed up their subsequent visits.

• Compress images and videos to reduce file size and improve load times.

• Use techniques like gzip or Brotli to reduce data transfer and improve speed.

• Distribute your content across multiple servers worldwide (via a Content Delivery Network) to reduce latency and make your site load faster for visitors in different locations.

• Regularly maintain and optimize your database to prevent performance issues.

• Prioritize loading essential page elements and delay JavaScript execution until needed.

• Remove unused CSS rules and combine files to reduce HTTP requests.

• Delay loading elements that are not immediately visible to the user.

Create a Sitemap

A sitemap is essentially a blueprint of your website that lists all your important pages. When you submit this to search engines, you make it easier for them to index your content and understand the structure of your site.

You can create a sitemap manually or use tools like Yoast SEO, Screaming Frog, or Google's Sitemap Generator. Once your sitemap is ready, submit it through Google Search Console. Remember to keep it updated whenever you add new content or make significant changes.

Image reference from https://serpstat.com/blog/5-easy-steps-to-create-a-sitemap-for-a-website/

Use SEO-friendly URLs

• Use clear, logical, and straightforward URLs that reflect the content of the page.

• Embed your primary keywords in your URLs to enhance relevance and searchability.

• Avoid excessive characters!

• Use hyphens to separate words/ This makes URLs easier to read for both humans and search engines.

• Maintain a standard URL structure across your website to help users navigate your site more effectively.

Build Backlinks

Backlinks signal to Google that your site is credible and trustworthy. But getting them takes time and effort, especially if your website is new. Start with easier strategies:

• Use tools like Ahrefs, SpyFu, and SEMrush to see where your competitors get their backlinks. Try to get links from those sources, too.

• Promote your content on social media, forums, Q&A sites, and Web 2.0 platforms.

Monitor and Adjust

Continuously monitor your page load times, bounce rates, and conversion rates. You should also regularly audit your website to stay up-to-date with search engine algorithm changes and user trends.  

Conclusion

Remember that ranking a new website takes patience and persistence, and that SEO efforts take time to yield results. But don’t worry — the payoff is worth the effort. Solid SEO will give you a steady stream of high-quality and organic traffic that you don’t have to pay for.

Launch a website you can be proud of with Konvert Klicks

Ready to see your website climb the ranks in Google’s search results? Konvert Klicks is here to help you every step of the way. Contact us to start!

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