5 SEO tips for Education Websites

Search engine optimization is a crucial method for the success of higher education programs. Increasingly, students are searching for schools and programs online, all you need to do is to make sure that you’re appearing in the search results and on the first page of Google.

In fact, 67% of internet users use search engines as their first source of information, especially for higher education institutions.

SEO Company in Bhopal helps in increasing the visibility of your educational website, boosts the organic search traffic, improves the user experience, and, moreover, drives more inquiries and registrations.

So, we have found 6 tips to ensure that your educational website is performing very well in the SERPs. Here, take a quick glance of it!

1. Brush Up Your Website

Auditing your website is the best idea and the first thing one must do. The purpose of a website audit is to identify the problems that may hinder user experience and search engines from properly using or indexing your site. While auditing your website you can look for the following errors:

• Errors on-site and off-site
• Redirects
• Robots.txt
• On-page issues

Once the issues are identified, we recommend you to fix these issues.

2. Mobile First

If your website is not responsive and active in the mobile phones then you are definitely doomed. I say so because site and page speed is a powerful search engine ranking factor for both desktop and mobile sites.

Slower the site or page speed higher decrease in customer satisfaction. In addition, this could lead to having a negative impact on rankings and traffic. So, your website must be optimized for mobile phones as well.

3. Update Your Content

Content is always a king and for the educational website, it is the most important factor. The ability to publish what users demand, and deliver it to them in a clear, concise way, is the essence of any successful website.

So update the content regularly and plan a good content marketing strategy!

4. Link Your Content

Education websites tend to be large, and dispersed out, which makes interlinking of pages much difficult than usual.

However, internal links act as a roadmap for the search engines as they crawl the website, it helps users to navigate your website and most importantly it bubble up to the hidden content.

5. Improve Local Visibility

Local SEO provides sights with important information, like contact information, and statistics, when they’re searching for you. It also helps your website to stand out in search results, drives additional traffic, and captures more leads.

So, start claiming your Google My Business profile and ensure that contact information is fully filled out.

Conclusion

We hope these tips were helpful. Optimizing your website in the service of generating leads and driving perspective to your website with a strong ROI is not an easy road but it assures the success.