SEO Tactics for Travel Websites to Rank on Search Engines

Nowadays, the trends of SEO (Search Engine Optimization) are kept on changing and new updates are also available on day to day to basis. To keep a sharp eye on these trends there are certain tricks and tactics which can also increase the brand visibility on search engine.

Since search results are eminent for attracting equipped clients and if you don’t do so you will not able to rank well in the search engine results pages (SERPs).

So, in this post, I will discuss five organic SEO strategies to rank your travel website well in related searches.

The basic rules you should follow to rank your travel website are as follows:

1. Make Your Site Mobile-Friendly

If you run a travel website it is required that your website must be mobile friendly so that users can easily use it.

Since the number of mobile users is increasing day by day it is good if your website is mobile responsive. People are more likely to book tickets from a mobile device.

So you must stay informed about Google’s mobile ranking factors. Here are some factors:

• Use of responsive web design
• Reducing page load time
• Optimizing website images
• Don’t use thin content or small text
• Avoid using small touch elements
• Flash animation
• Vibrant and colorful images

2. Target Specialized Keywords

Your task is to foretell how going to be traveler will try to fulfill their goal of traveling. Since you have a travel bureau your job is to send people from one place to another.

So, your keywords have to be appropriate for your work. That means you have to be as specific as you can.

In order to pick the ideal travel-related keywords for your website, you have to be service-specific and destination based.

3. Support Social Networks

Social media nowadays is steadily catching up and providing a hike to the traveling business. The sync between social networks and visual media is a powerful tactic as per the SEO perspective.

And the travel industry has lots to show, which is why using social media is best in order to promote your services.

So, it is a great idea to post amazing photographs of your clients, and of the places you are preferring services for. You can share your image with a few lines and share via Facebook, Instagram, Twitter, and other social media platforms.

4. Use Content to Boost SEO

If you start writing travel blogs, then there will be more aware of your website. The content must be an amazing piece of a journey as per the reader’s expectation.

You can fill these blogs with funny & outstanding experiences from which people get excited and curious about that particular place.

This way you can increase your sales, can gain huge traffic, and convert that traffic into your leads and soon into customers.

5. Build Links from Authoritative Travel-Related Sources

Your customers will give preference to the sources they trust most. So, it’s good if you build authoritative links from the trusted travel resources.

This way, your website can easily build trust and give evidence of their loyalty to your customers.

Needless to say, if there’s no mention of your business in those trusted travel sources, you’ll lose potential customers.

6. Place Navigation on Your Site

If your website can’t navigate your customers, then sorry to say but you have to face a loss of a good amount of customers.

But, if you have navigation tabs or breadcrumbs on your website, you can easily navigate your customers. Thus, your website will become more easy to use.

7. Use Colorful Visual Content

Social media isn’t the only place where you have to use visual content. Your own website must have it.

You must upload pictures and videos as they leave a much more powerful impact on viewers than raw text. Videos, in particular, have a strong potential to entertain your visitors.

8. Fill Out a Schema Markup for Your Site

Schema markups are the coolest feature of Google which is ever implemented on its first page. They work for sites which are situated in the very first positions in search results.

In fact, you can pack them with lots of useful information for your users. Usually, they are clicked after they are done admiring the schema. So you can make it presentable and authoritative as possible.

Conclusion

By following these steps you can make your travel website SEO optimized easily. So don’t waste your time and start following these steps.

Always Remember:

More the website is search engine friendly -> More traffic -> More leads -> More Conversions