22 Content Marketing Tools to Boost Campaign Results

From its design to obtaining the first positive results, a content marketing strategy goes a long and sometimes demanding road. Content marketing is a marathon that starts from the tactical concept (from the definition of objectives, searching for ideas, planning, production, and leads) to disseminating and analyzing the success achieved.

Most professionals in the sector use different tools and templates that allow the global strategic process to design more simply and efficiently. Here are some of the most popular content marketing tools and show how they can complement your content marketing.

Tools to Search for Ideas & Keywords –

Exciting stories and valuable information abound online, but where do you find relevant topics that interest and entertain prospects?

• Keyword planner: The Keyword Planner (free tool) is part of Google Ads, the largest search engine provider’s advertising platform.
• Answer the Public: Answer the Public is a consumer insight tool that takes the pulse of consumer motivations, classifying the search terms they propose into WH categories.
• Feedly: Feedly reader is primarily used to manage content updates on blogs and news portals, making it a precious source of writing ideas. It offers the possibility of creating a personal news desk.
• Visual.ly: Visual.ly is a community platform for data visualization and infographic design. Users search for ideas for graphics, videos, or any other type of visual format.

Content Curation Tools –

Content curation is a variant of content marketing. However, it does not focus on the content itself, but on the outside. With these tools, it will be easier for you to curate content marketing campaigns.

• li: Paper.li is a platform for collecting content and preparing it to publish it in an online journal on the corporate page or social networks.
• Triberr: The Triberr content marketing suite is suitable for bloggers and small businesses that want to expand their offerings by Curating external content. This tool is used to find new topics.
• Sniply: With Sniply, marketers have a URL editor that allows them to add calls to action to the shared content to attract readers to the page.
• it: Scoop.it is a comprehensive solution for content discovery and curation with which the user can create, share, collect, and prepare content and publish the result on the same platform.

Promotion, Retargeting, & Personalization Tools –

With these tools, content is selected based on the tastes of potential customers and placed in the right place at the right time, thus increasing the conversion rate of offers.

• One Spot: One Spot understands itself as an individualization platform that nurtures potential customers with personalized content based on their affinities.
• Ever gage: Ever gage is a real-time personalization platform that analyzes customer data with machine learning algorithms. With this software, it is possible to understand the client better.
• Monetate: Monetate relies on an AI-based personalization engine to personalize advertising messages, facilitating automated peer-to-peer communication with customers and stakeholders.
• Demand base: Demand base is a targeting and personalization platform for B2B marketing. The program includes tools with which to segment companies based on properties.

Email Marketing Tools –

Do you use email marketing as a marketing strategy? For disseminating your content, you should consider the use of professional tools that allow you to create original messages from templates, personalize email campaigns, and share content without difficulties with your subscribers.

• Mail-Chimp: With the Mail-Chimp email marketing tool, newsletter campaigns are created, and emails are always sent at the right time. Its features include an intuitive template editor, analysis options, and interfaces to various CRM systems.
• Get Response: The Get Response email marketing software helps send newsletters, surveys, follow-up emails, and automatic responses. Its features also include a landing page editor.
• Innovative Reach: The Clever Reach email marketing tool specializes in targeted campaigns. The range of features includes a filter that purifies invalid or incorrect address lists and takes pride in complying with the GDPR.

Tools to Disseminate Content –

Content marketing is based on knowing what our customers’ needs are and giving it to them. It is about generating and distributing the content that our current and potential clients are looking to capture their attention and establish a connection with them.

• Buffer: Buffer helps nurture major social platforms with content. The tool uses data on user interaction to propose the ideal time to publish and allows you to automate the distribution of content.
• Hoot-suite: The Hoot-suite network management platform allows users to manage multiple networks simultaneously, explore content based on tags, streams, or keywords, republish it, and schedule its publication.
• Slide-Share: The Slide-Share file hosting service focuses on creating and disseminating presentations and infographics, positioning itself as an ideal instrument to develop content appropriate to the audience and highlight the company’s competence.

Analysis and monitoring tools –

If the effectiveness of the actions is not measured, nothing works in marketing. The market for tools to measure the content marketing strategy’s success and keep all the indicators under control is vast.

• Google analytics: The most widely used web tracking tool worldwide is Google Analytics. It provides detailed data on how Internet users interact with web content.
• Social bakers: “Social bakers” are used to measure the effectiveness of social media campaigns. This suite, based on artificial intelligence, provides professionals in the sector with various analysis tools.
• Talk walker: The Talk walker social listening platform concentrates on several tools to identify, analyze, and evaluate discussions on the Internet. Its application possibilities range from campaign monitoring to crisis management.
• Chart beat: Chart beat combines web tracking with social media tracking and delivers highly detailed data on user interaction with content on its website or social channels.

Conclusion: One last tip

Indeed, one content cannot cover the entire list of tools. However, our selection shows that the market for content marketing tools is extensive and rich in facets, with an offering ranging from browser extensions for specific applications to professional platforms with a broad spectrum of functions. In the wake of today’s automation trend, numerous applications rely on machine learning algorithms promoted very effectively as artificial intelligence. When selecting tools, it is advisable to be sparing and limit the number of integrated applications into a content marketing process.

‍